I'm not so sure about the popularity of blogs these days. Whether to call what you have on a website a blog or not. But I guess if you can call it a blog it can't be a bad idea to popularize it. Something like this is far more easy on something like tumblr.

Other than your regular traffic building techniques there might be a few points to focus on.
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Having A Really Strong Social Profile

​If you are already popular or have a following or command influence. You can turn fresh blog on your already personal brand into a wildfire of excitement. I haven't found it as easy as I like to to try and become popular and it somehow also seems like a lot of work.

If all it took were time then the time you'd put into it would be worth it.
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Build An Email List For People To Signup

Retention is key if you want to turn small trickles of visits in long lasting dedicated supporters of your brand and your efforts impact.
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'SEO And Web Excite' Page

I don't know that a blog technically just needs SEO but I mentioned some good picks to learn from on the page before. Even though there are more areas of the SEO category whilst you do your best there is sure to be some improvement.
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This Page May Be An Example

​This page was intended to attract a very small amount of traffic at a very low difficulty where I could show you one way of building pageviews where the technique could certainly amplify your services. Especially the blog version if there is a minimum number of words making it really easy.